Microsoft Tag connects almost anything in the real world to information, entertainment, and interactive experiences on a mobile phone. Tags are a new kind of barcode that can be displayed anywhere.
The Microsoft Tag marketing solution gives you and your customers the easy way to use a rich suite of recognition technologies, from QR Codes to the current Tag barcodes and beyond to the next generation in mobile, Near Field Communication (NFC). Depending on your choice, you can create a simple campaign delivering a line of text or a phone number, or go further and help people use your mobile site, see a video, download an app, get contact info, and much more. You don't have to worry about them typing in your URL or finding you online – using Tag instantly puts the relevant info at their fingertips.