Founded in 2008, LOOKBOOK.nu is the leading online community centered around shoppable personal style photography ("looks"). Also known as "LB" or simply "Lookbook," LOOKBOOK.nu is a platform that enables members to publish and share looks as well as draw up-to-the-minute fashion inspiration from other members.
The most inspiring looks of the moment—as determined by community "hype"—are displayed on the dynamic "Hot" page, while the most recent looks posted are published to the "New" page. LOOKBOOK.nu was created to bring together creative, passionate, and openminded fashion enthusiasts, and to democratically recognize the talents of real people around the world. In a sense, it is the world's first "editor-less" (user-generated and community-curated) fashion magazine.